Latest update: April 20, 2025
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Collagen Is Sold Everywhere These Days…
Our Picks: Collagen Supplements in 2025
Collagen Is Sold Everywhere These Days… Our Picks: Collagen Supplements in 2025
Looking to add a quality collagen supplement to your routine? Dive into the ever-expanding world of one of the hottest supplements right now – collagen. Discover the Dos and Don’ts when choosing a collagen supplement plus all the potential benefits of adding collagen to your diet. Plus, check out our picks for the collagen supplements this year.

Looking to add a quality collagen supplement to your routine? Dive into the ever-expanding world of one of the hottest supplements right now – collagen. Discover the Dos and Don’ts when choosing a collagen supplement plus all the potential benefits of adding collagen to your diet. Plus, check out our picks for the collagen supplements this year.

Written by:
Nina Hillman
Published: April 20, 2025
About 30%
of the protein in your body is collagen. [1]
Approx. 70-80%
of the weight in dry skin is collagen. [2]
We lose 1% per year
after age 40. [2, 3]
The Hard Truth About Collagen Loss
Starting in your late 20s, our body naturally begins to produce less collagen—around 1%-2% per year by the time you’re 30. This decline can lead to dull skin, fine lines, brittle and lackluster hair and nails, and stiffer joints.
On top of that, environmental factors like sun exposure and poor diet can accelerate the process, making these effects even more noticeable over time.
The good news? With the right support, you can help your body stay ahead of the curve and age with confidence. A consistent collagen routine can help you feel better, move easier, and glow from the inside out.

What Is Collagen?
Simply put, collagen is a protein that forms the connective tissue all over our bodies. It is found in skin, nails, bones, joints, ligaments, and tendons. Collagen is primarily made up of amino acids and makes up about 70-80% of the dry weight of your skin.[2]
Why Your Body Needs Collagen
As the most abundant protein in the body, collagen plays a key role in maintaining healthy-looking hair and skin, joint and bone health, and can help build muscle mass and support an active lifestyle.[2,3]
Here’s the unfortunate biological reality though: the older you get, the less collagen your body produces. It starts to decline between ages 18-29. By 40, we may lose about 1% per year. This may lead to weaker and more brittle hair and nails, less mobility, a loss of skin elasticity, and more visible fine lines and wrinkles.[2,3]

5 MAIN TYPES OF COLLAGEN
When it comes to supplements there are five main types of collagen, types I, II, III, V, and X. Although each of them is linked to different wellness benefits, here are the five commonly found collagen types:

Type I
This is the most abundant collagen in the human body, found in skin, bone, ligaments, and even teeth. Type I collagen is the primary building block of your skin, and may support skin elasticity and hydration. Bovine collagen is a common source of type I collagen. [3,4]

Type II
Sometimes colloquially referred to as “joint support” collagen, type II is found in the cartilage that supports our joints. That’s why some people turn to type II collagen when they experience joint concerns. Hydrolyzed chicken collagen is considered a good source of type II collagen.[5]

Type III
Usually associated with type I collagen, these two types make up the two most commonly-found types in our body. Also highly beneficial for supporting skin health, type III collagen makes up a large part of our skin and organs. Bovine collagen is also a source of type III collagen.[3]

Type V
This type of collagen helps to support muscles and bones and is often sourced from eggshell membrane. [6]

Type X
Like type V collagen, type X is also typically sourced from eggshell membrane – a rich source of not only collagen but essential amino acids. This type of collagen can help support bones. [6]
What Can Collagen Supplements Do?
Taking a collagen supplement is a convenient way to increase your collagen, protein, and amino acid intake. Although collagen is also present in foods such as bone broth, one huge benefit of a supplement is that the exact quantity of collagen is listed on the label. With a high-quality collagen supplement, you can always be sure you know exactly how much you’re taking.
POTENTIAL BENEFITS OF COLLAGEN SUPPLEMENTATION*
- Provide essential amino acids and protein*
- Support hair thickness and density
- Support joint health and an active lifestyle*
- Support skin health*
- Help minimize the appearance of fine lines*[7]
- Support skin elasticity*
- Support muscle health*
Note: Individual results may vary. The benefits stated are based on personal experiences and subjective feedback and may vary from person to person.
What Are The Different Collagen Sources?
Bovine Collagen
Naturally sourced from cattle, bovine collagen is rich in collagen types I and III. It also contains protein and a diverse amino acid profile. Because it delivers types I and III, it’s often used for skin, hair, nail, and joint health. [5]
Marine Collagen
Rich in collagen type I, this collagen is sourced from different marine species, typically fish (skin, bones, fins) but also jellyfish, sponges, and other by-catch from the fishing industry. [5]
Chicken Collagen
Chickens also provide a natural source of collagen, including types I, II, III, and V. These are usually extracted from different parts of chickens such as the feet, neck, skin, and muscles. [5]
All Collagen Is NOT Created Equal
With over 300 various collagen supplements on the market, choosing the collagen that is right for you can seem like an uphill battle. When choosing a collagen supplement, always read labels, verify origins of ingredients, or research these important details before making your decision:
What To Look For In A Collagen Supplement
PURITY & QUALITY: Choose only grass-fed, pasture-raised bovine or sustainably-sourced seafood collagen.*
HYDROLYZED COLLAGEN PEPTIDES: Hydrolyzed collagen peptides mean the amino acids have been broken down for easier digestion and absorption.*
A COMBINATION OF COLLAGEN TYPES: A popular combination for targeting hair, skin, joint, and nail health.*
QUANTITY: Check the label for the collagen and protein content. Most quality brands also include the amino acid profile of their collagen supplement.
FLAVOR AND MIXABILITY: Check the label for the collagen and protein content. Most quality brands also include the amino acid profile of their collagen supplement.
TIP: Did you know that a high-quality collagen powder can make a great addition to your morning coffee or tea?
Premium collagen powders have no flavor and dissolve easily into any drink – hot or cold. This makes it easy to add to your daily wellness routine which means you’re likely to see positive changes!
What To Avoid In A Collagen Supplement
Collagen That Hasn’t Been ‘Hydrolyzed’: Collagen that is hydrolyzed has already been ‘broken’ down for maximum absorption and digestibility. Hydrolyzed collagen is also labeled as collagen peptides so be sure to look out for either term on the package.
Collagen That Hasn’t Been ‘Hydrolyzed’: You want to ensure you’re getting 100% pure, premium, hydrolyzed collagen sources with no unnecessary synthetic fillers or other additional ingredients you may be trying to avoid.
Collagen Lacking Testing: Always check that a product has been ‘third party lab-tested’ to be certain that the product has been independently tested for potentially harmful ingredients to ensure safety.
Our Choice: Collagen Supplements in 2025

Primal Collagen
by Primal Harvest

Collagen Peptides
by NativePath

Ageless Multi-Collagen
by BioTrust

Collagen Peptides
by BUBS Naturals

Collagen Peptides
by Live Conscious
Our Choice: Collagen Supplements in 2025

Primal Collagen
by Primal Harvest

Primal Collagen
by Primal Harvest

Collagen Peptides
by NativePath

Ageless Multi-Collagen
by BioTrust

Collagen Peptides
by BUBS Naturals

Collagen Peptides
by Live Conscious
What To Look For
Hydrolyzed Collagen





Types I and III Collagen





Sourced from Bovine





Dissolves/Mixes Well*





Neutral Flavor*





Over 5 g Protein





Calcium





What To Avoid
No Sweeteners





No More Than 45 mg Sodium





Important Criteria
90-Day Money-Back Guarantee





Third-Party Tested





Subscription Service





Note: We try to update product information as often as we can. Please visit product websites for more information.
*Based on the individual experience of the ShopperIQ team and on a number of user reviews of the product.
Top Collagen Supplements 2025

1. Primal Collagen
by Primal Harvest
Rating A+
Highlights
BEST FOR: Skin, hair, nails, and joints*
COLLAGEN TYPES: I and III
SOURCED FROM: Grass-fed, pasture-raised bovine
FLAVOR: Neutral
MIXABILITY: Excellent

Our rating:

Bottom Line:
Primal Collagen by Primal Harvest delivers hydrolyzed bovine collagen types I and III that have been produced with GelcoPEP® technology for maximum dissolvability and absorption support.*
This formula dissolves quickly and easily and is neutral in flavor, making it convenient to stir into any liquid of your choice, from your morning coffee to smoothies and juice. You can even shake it in a shaker for when you’re on the go. Each scoop provides you with 10 g of ultra-premium hydrolyzed collagen, 20 mg of calcium, and a wide range of amino acids.
Primal Collagen is third-party lab tested and made in the USA with globally sourced ingredients. The brand also offers a convenient Subscribe & Save program which means you can order Primal Collagen through their convenient and hassle-free subscription service. By signing up for a subscription you get 20% off all products plus free shipping.
All in all, this collagen supplement delivers great value and quality at a reasonable price point. To top it off, Primal Harvest offers a 90-day money-back guarantee for all of its products.
PROS
Made in the USA with globally sourced ingredients
Made in the USA with globally sourced ingredients
Premium quality hydrolyzed bovine collagen from grass-fed cows
Premium quality hydrolyzed bovine collagen from grass-fed cows
Essential amino acids
9 g of protein plus 20 mg calcium
Unflavored, easy-to-dissolve powder
GelcoPEP® technology for mixability
The brand offers a hassle-free subscription service
The brand offers a hassle-free subscription service
CONS

Only available online

Due to popularity, sometimes runs out of stock
2. Collagen Peptides
by NativePath
Rating B+
Highlights
BEST FOR: Skin, hair, nails, and joints*
COLLAGEN TYPES: I and III
SOURCED FROM: Grass-fed, pasture-raised bovine
FLAVOR: Neutral
MIXABILITY: Good

Our rating:

Bottom Line:
NativePath Collagen Peptides is an unflavored multi-collagen peptide powder, formulated from bovine collagen. This premium powder features collagen types I and III which are two of the most essential types for supporting healthy skin, hair, nails, joints, and gut health.*
Each daily serving delivers 10g of pure collagen protein and blends seamlessly into hot or cold liquids with no clumping or aftertaste. The powder is unflavored, making it easy to add to your coffee, smoothies, or any drink of your choice.*
This unflavored collagen powder mixes well and leaves no aftertaste. It’s made in the USA with globally sourced ingredients and is third-party lab tested.
PROS
I and III collagen types
Collagen from grass-fed bovine
Hydrolyzed collagen
Dissolves well
No unpleasant aftertaste
Made in the USA with globally sourced ingredients
Made in the USA with globally sourced ingredients
CONS

Only sold online

Sometimes runs out of stock
3. Ageless Multi-Collagen
by BioTrust
Rating C+
Highlights
BEST FOR: Gut and joints
COLLAGEN TYPES: I, II, III, V, and X
SOURCED FROM: Pasture-raised cows, fish, chicken, and eggshells
FLAVOR: Neutral (slightly salty)
MIXABILITY: Good

Our rating:

Bottom Line:
Ageless Multi-Collagen by BioTrust delivers 10g of collagen per serving from five types of collagen sourced from grass-fed bovine, sustainable fish, cage-free chicken, and eggshell membrane.
Like Primal Collagen by Primal Harvest, the BioTrust formula is easy to use. Although this unflavored formula is a solid choice for a collagen powder, some people may want to note that it contains 100 mg of sodium. This is especially something to consider for those watching their sodium intake. It also makes the product less versatile as the sodium content may impact the flavor.
PROS
Made in the USA
Gluten and dairy-free
Certified grass-fed bovine collagen
CONS

100 mg sodium

No 90-day money-back guarantee
4. Collagen Peptides
by BUBS Naturals
Rating C
Highlights
BEST FOR: Gut, joints, and skin
COLLAGEN TYPES: I and III
SOURCED FROM: Grass-fed bovine
FLAVOR: Neutral
MIXABILITY: Poor

Our rating:

Bottom Line:
BUBS Naturals Collagen Peptides is a pretty solid choice for a collagen supplement. It contains 20g of hydrolyzed collagen per scoop. Their collagen is sourced from grass-fed and pasture-raised bovine collagen and also contains probiotics and vitamin C.
It has a relatively neutral flavor making it easy to drink when added to other beverages. Although it dissolves fairly easily into cold drinks, it does seem to take longer to dissolve than some other collagen powders. Some consumers also reported that it did not dissolve as easily into warm drinks.
Overall, BUBS Naturals offers a high-quality collagen option, though it does come at a slightly higher price point than some others on our list.
PROS
Hydrolyzed bovine collagen
Neutral flavor
High quality ingredients
CONS

Price

No 90-day money-back guarantee
5. Super Youth Collagen
by SkinnyFit
Rating C
Highlights
BEST FOR: Joints, hair, and skin
COLLAGEN TYPES: I, II, III, V, X
SOURCED FROM: Bovine, fish
FLAVOR: Chocolate (complaints of fishy aftertaste)
MIXABILITY: Poor

Our rating:

Bottom Line:
Super Youth Collagen by SkinnyFit includes 15.6 g of hydrolyzed collagen per serving, sourced from bovine, fish, chicken, and eggshell membrane. It also includes vitamin C, apple cider vinegar, and hyaluronic acid and is sweetened with stevia leaf and monk fruit extracts. Each container consists of 28 servings of unflavored collagen powder.
Although the formula includes a range of collagen sources, the addition of fish collagen and eggshell membrane means this product may not be suitable for all consumers. Some may find the two-scoop serving size inconvenient in comparison to other products that have a one-scoop serving. The addition of stevia and monk fruit gives the product a little sweetness which means some may find that it is not totally neutral. Finally, you may want to consider the price of the product. At $99.95 for a one-time purchase (about 28 servings), this powder is less wallet-friendly than some other options.
PROS
Hydrolyzed bovine collagen
14 g protein
With vitamin C
CONS

2-scoop serving size

Price

Contains fish and egg
Top Collagen Supplements 2025

Primal Collagen
by Primal Harvest
- 10 G Hydrolyzed Bovine Collagen
- 9 G Protein Plus 20 MG Calcium
- Essential Amino Acids
- GelcoPEP® Technology for Mixability
- Free Shipping on Orders Over $75
Citations
DISCLAIMER: This scientific research is for informational purposes only. The results reported may not necessarily occur in all individuals. ShopperIQ provides this information as a service but does not endorse it. This information should not be read to recommend or endorse any specific products.
[1] Ricard-Blum, Sylvie. “The collagen family.” Cold Spring Harbor perspectives in biology vol. 3,1 a004978. 1 Jan. 2011, doi:10.1101/cshperspect.a004978
[2] Oikarinen, A. “Aging of the skin connective tissue: how to measure the biochemical and mechanical properties of aging dermis.” Photodermatology, photoimmunology & photomedicine vol. 10,2 (1994): 47-52.
[3] León-López, Arely et al. “Hydrolyzed Collagen-Sources and Applications.” Molecules (Basel, Switzerland) vol. 24,22 4031. 7 Nov. 2019, doi:10.3390/molecules24224031
[4] Bolke, Liane et al. “A Collagen Supplement Improves Skin Hydration, Elasticity, Roughness, and Density: Results of a Randomized, Placebo-Controlled, Blind Study.” Nutrients vol. 11,10 2494. 17 Oct. 2019, doi:10.3390/nu11102494
[5] Silvipriya, K., et al. “Collagen: Animal Sources and Biomedical Application.” Journal of Applied Pharmaceutical Science, 2015, pp. 123–127., https://doi.org/10.7324/japs.2015.50322.
[6] Zhao, Yu-Hong, and Yu-Jie Chi. “Characterization of Collagen from Eggshell Membrane.” Biotechnology(Faisalabad), vol. 8, no. 2, 2009, pp. 254–258., https://doi.org/10.3923/biotech.2009.254.258.
[7] Borumand, Maryam, and Sara Sibilla. “Daily consumption of the collagen supplement Pure Gold Collagen® reduces visible signs of aging.” Clinical interventions in aging vol. 9 1747-58. 13 Oct. 2014, doi:10.2147/CIA.S65939
*These statements have not been evaluated by the FDA Food & Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.
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