Updated – June 2025
Top 5 Best Pillows of 2025: Tried, Tested & Ranked
You will spend a third of your life on a pillow. ShopperIQ is here to help you make a better choice when buying pillows online. We provide detailed reviews of the best pillows in 2025.
Disclosure: We receive referral fees from the brands listed below. More
You will spend a third of your life on a pillow. ShopperIQ is here to help you make a better choice when buying pillows online. We provide detailed reviews of the best pillows in 2025.
1
Best Overall
9.8
Sleepgram combines the soft feel of a luxury pillow with smart adjustability most others lack.
Maintains desired loft all night long
Perfect for all sleep positions
Hypoallergenic, no dust mites
Temperature regulating materials
100-night sleep trial, 10-year warranty
4TH OF JULY SALE | Up To 45% OFF!
2
Best Overall
9.2
The perfect pillow for anyone wanting to replicate the luxury hotel experience.
Feels like 5-star luxury hotel pillows
Multiple firmness options
Soft yet supportive, perfect balance
Breathable 100% cotton cover
SUMMER SALE | Up To 50% OFF!
3
Best Overall
8.8
Innovative contour design that actually relieves neck pain.
Scientifically tested ergonomic design
Actually reduces neck and back pain
Great value for the price
Foam is certified by CertiPUR-US
Helps prevent you from snoring
LIMITED TIME SALE | GET $100 OFF!
4
7.5
Great to sleep on once, but consider it a novelty like a water bed.
Shredded natural latex core
Machine washable pillow cover
Breathable and plush fill layer
Not worth the high price
4TH OF JULY SALE | Up To 60% OFF!
5
6.9
A down and feather pillow for stomach-sleepers who don’t mind feeling quills
Made of European white down
100% cotton sateen shell
Overpriced for what you get
Not Adjustable
4TH OF JULY SALE | Up To 60% OFF!
11,078,302
People have compared and chosen their pillow with
Learn more about how we rate our top pillows
At our comparison website, we strive to provide reliable and trustworthy information. Our rating system takes into account various factors to ensure accurate evaluations and personalized recommendations for each visitor. Here’s what we consider when ranking pillow models and brands:
- Price
- Materials
- Pillow Construction
- Return Policy
- Warranty
- Company Stability
- Consumer Feedback
- Brand Popularity
- Conversion Rate (An indicator of customer confidence, measured by the number of purchases made after visiting our site)
Why Compare With Us?
Knowledge at Your Fingertips
Our team has invested over 500+ hours in extensive research to provide comprehensive information on top pillows.
Confident Decision-Making
Browse our curated list to find the perfect pillow that meets your preferences and needs. Our in-depth reviews will help you make an informed choice.
Security and Trust
We exclusively compare pillows from reputable, top brands that prioritize high-security standards for a secure shopping experience.
1
4TH OF JULY SALE | Up To 45% OFF!
Sleepgram combines the soft feel of a luxury pillow with smart adjustability most others lack.
Maintains desired loft all night long
Perfect for all sleep positions
Hypoallergenic, no dust mites
Temperature regulating materials
100-night sleep trial, 10-year warranty
2
SUMMER SALE | Up To 50% OFF!
The perfect pillow for anyone who wants the luxury hotel experience.
Feels like 5-star luxury hotel pillows
Breathable 100% cotton cover
Multiple firmness options
Soft yet supportive, perfect balance
3
Limited Time Sale | $100 OFF
Innovative contour design that actually relieves neck pain.
Scientifically tested ergonomic design
Actually reduces neck and back pain
Great value for the price
Foam is certified by CertiPUR-US
4
No Sales Promotions
Great to sleep on once, but consider it a novelty like a water bed.
Shredded natural latex core
Machine washable pillow cover
Breathable, plush fill layer
Not worth the high price tag
5
No Sales Promotions
A down and feather pillow for stomach-sleepers who don’t mind feeling quills.
Made of European white down
100% cotton sateen shell
Overpriced for what you get
Not adjustable
1
Best Overall
9.9
Hybrid memory with long lasting support
Optimal support for all types of sleepers
Lifetime warranty
365-night sleep trial & free shipping
Financing available- as low as 0% APR
4TH OF JULY SALE | Up To 60% OFF!
Side-By-Side Comparison
Best Pillows 2025
Model
Adjustable Pillow
Down Alternative Pillow
Memory Foam Pillow
Latex Pillow
Down Pillow
Material
Nano-Fiber Fill
Microfiber Fill
High-Density Memory Foam
Shredded Latex
White Down
Cooling
9.7/10
9.2/10
9/10
7.3/10
6.8/10
Firmness
3 Firmness Options
7/10
6.5/10
7.2/10
6.5/10
Comfort
9.3/10
8.6/10
8.3/10
6.6/10
5.7/10
Sleep Positions
Side, Stomach, Back
Side, Back
Side, Stomach, Back
Back
Stomach, Back
Construction Quality
9.5/10
8.6/10
8.1/10
6/10
5.7/10
Trial Period
100-Night Trial
30-Night Trial
30-Night Trial
45-Night Trial
60-Night Trial
Free Shipping and Returns
Warranty
10 years
10 years
2 Years
1 Years
3 years
Price Level
Special Sales
4TH OF JULY SALE | Up to 45% OFF!
SUMMER SALE | Up to 50% OFF!
Limited Time Sale | Save $100 OFF!
No Sales Promotions
No Sales Promotions
Side-By-Side Comparison
Best Pillows 2025
|
Best Overall
|
Best Value
|
|
|
|
|
|---|---|---|---|---|---|
| Model | Adjustable Pillow | Down Alternative Pillow | Memory Foam Pillow | Latex Pillow | Down Pillow |
| Material | Nano-Fiber Fill | Microfiber Fill | High-Density Memory Foam | Shredded Latex | White Down |
| Cooling | 9.7/10 | 9.2/10 | 9/10 | 7.3/10 | 6.8/10 |
| Firmness | 3 Firmness Options | 7/10 | 6.5/10 | 6/10 | 6.5/10 |
| Comfort | 9.3/10 | 8.6/10 | 7/10 | 6/10 | 5.7/10 |
| Sleep Positions | Side, Stomach, Back | Side, Back | Side, Stomach, Back | Back | Stomach, Back |
| Construction Quality | 9.5/10 | 8.6/10 | 7/10 | 6/10 | 5.7/10 |
| Trial Period | 100-Night Trial | 30-Night Trial | 30-Night Trial | 45-Night Trial | 60-Night Trial |
| Free Shipping and Returns |
|
|
|
|
|
| Warranty | 10 years | 10 years | 2 Years | 1 Years | 3 years |
| Price Level |
|
|
|
|
|
| Special Sales |
4TH OF JULY SALE |
Up To 45% OFF! |
SUMMER SALE |
Up to 50% OFF! |
Limited Time Sale |
Save $100 OFF! |
No Sales
Promotions |
No Sales
Promotions |
| Check price | Check price | Check price | Check price | Check price |
How to Find the Best Pillow for You?
Comprehensive Guide for 2025
Shopping for a pillow may seem simple, but once you start digging into your options, the decision becomes anything but. Are you a side sleeper, back sleeper, or stomach sleeper? Do you prefer firm support, plush comfort, or something in between? Should you choose memory foam, down alternative, or a hybrid fill? The truth is, the right pillow can make or break your sleep—and finding it is more important than most people realize.
We know, it’s a lot. That’s exactly why we put together this guide—to help you narrow down your choices and avoid wasting money on pillows that look good online but fall flat in real life. After all, your pillow supports your head and neck for 7 to 9 hours every night. It plays a crucial role in spinal alignment, temperature regulation, and overall sleep quality.
Our Top Choice
1
Best Overall
9.8
Sleepgram combines the soft feel of a luxury pillow with smart adjustability most others lack.
Adjustable loft with removable inserts
Perfect for all sleep positions
Temperature regulating materials
Hypoallergenic, no dust mites
100-night sleep trial & 10-year warranty
4TH OF JULY SALE | Up To 45% OFF!
Our Top Choice
1
4TH OF JULY SALE | Up To 45% OFF!
Sleepgram combines the soft feel of a luxury pillow with smart adjustability most others lack.
Maintain desired loft all night long
Perfect for all sleeping positions
Hypoallergenic, no dust mites
Proprietary nano-fiber fill for ultimate comfort
Temperature regulating materials
Machine washable & breathable cover
100-night guarantee
10-year warranty
What Makes Sleepgram Our Number One Pick?
Over the last several months, our team tested more than a dozen of the top-rated pillows online, evaluating each one for comfort, quality, and overall value. We slept on pillows filled with shredded memory foam, microfiber, gel blends, down, and more. We paid attention to how they held up overnight—and over time.
After weeks of side-by-side testing, one pillow clearly rose above the rest: the Sleepgram Adjustable Pillow.
From the very first night, it felt different. The dual-insert system made it easy to adjust the firmness to our preferred level. It cradled the neck perfectly, no matter the sleep position, and stayed cool and supportive all night long. Even after extended use, it held its shape better than any other pillow we tested.
Personally, as someone who constantly shifted between sleeping on my back, side, and stomach, I found Sleepgram to be incredibly adaptable. I no longer had to fluff or flip my pillow throughout the night—and I finally started waking up without neck pain or stiffness.
If you’re tired of waking up sore, tossing and turning, or constantly shopping for a better pillow, Sleepgram just might be your last pillow purchase for a long time.
Other Elements You May Want To Consider
Premium Quality That Lasts
The Sleepgram Pillow is made with high-resilience fibers that keep their shape night after night—while most pillows go flat in weeks, Sleepgram held its form for over a thousand days of use. It doesn’t just feel luxurious; it’s built to outlast the rest. You won’t have to constantly fluff or replace it—just consistent comfort that stands the test of time.
3-in-1 Adjustable Comfort
Can’t decide between a soft, medium, or firm pillow? With Sleepgram, you don’t have to. Its unique 3-in-1 inner pillow system lets you remove or add inserts to get the perfect loft and feel for your sleep style. Whether you’re a side sleeper needing extra support or a stomach sleeper who prefers something flatter, Sleepgram adjusts to you.
Cool & Comfortable All Night Long
No more flipping your pillow to find the cool side. Sleepgram uses phase-change temperature regulation—technology inspired by NASA—to keep you cool when it’s warm and cozy when it’s cold. The breathable cotton cover adds another layer of softness and airflow, so sweaty, restless nights become a thing of the past.
Wake Up Without the Aches
The first night I tried Sleepgram, I noticed the difference right away—my neck was supported, my head felt weightless, and I didn’t wake up stiff. It gently cradles the head and neck, helping align your spine naturally and reducing tension that builds up overnight. If you’ve been waking up sore or uncomfortable, this pillow could be the game-changer you’ve been looking for.
Final Words
After reviewing and testing a wide range of pillows, Sleepgram’s Adjustable Pillow clearly stood out as the best choice of 2025. From its fully customizable design to its breathable, temperature-regulating materials, this pillow checks every box for comfort, support, and quality. Whether you’re a side sleeper, back sleeper, or somewhere in between, Sleepgram adapts to your unique sleep style and helps you wake up feeling refreshed and pain-free.
What truly sets Sleepgram apart is the value—it offers the kind of premium features you’d expect from a $200 pillow, but at a fraction of the price. With the current limited-time discount, you can grab one for as low as $50, and even less if you buy more than one.
If better sleep, better mornings, and less tossing and turning are what you’re after, Sleepgram is the pillow to get. Thousands have already made the switch, and once you try it, you’ll understand why. Don’t miss out on the deal—it might just be the best investment you make for your health and comfort this year.
FOR OUR READERS:
Online Special Discounts
We are excited to inform our readers that you can save up to 45% OFF on Sleepgram pillows when you order today.
Check Out Sleepgram’s Highly Sought-After Pillow!
Check Availability
11,078,302
People have compared and chosen their pillow with
Learn more about how we rate our top pillows
At our comparison website, we strive to provide reliable and trustworthy information. Our rating system takes into account various factors to ensure accurate evaluations and personalized recommendations for each visitor. Here’s what we consider when ranking pillow models and brands:
- Price
- Materials
- Pillow Construction
- Return Policy
- Warranty
- Company Stability
- Consumer Feedback
- Brand Popularity
- Conversion Rate (An indicator of customer confidence, measured by the number of purchases made after visiting our site)
Why Compare With Us?
Knowledge at Your Fingertips
Our team has invested over 500+ hours in extensive research to provide comprehensive information on top pillows.
Confident Decision-Making
Browse our curated list to find the perfect pillow that meets your preferences and needs. Our in-depth reviews will help you make an informed choice.
Security and Trust
We exclusively compare pillows from reputable, top brands that prioritize high-security standards for a secure shopping experience.
Written By Nina Hillman.
With more than ten years in journalism and firsthand experience as a mother of two, Nina brings a unique perspective to her writing. Passionate about technology, the outdoors, and health & wellness, she seamlessly blends her interests with her expertise. From cutting-edge gadgets to the latest wellness trends, Nina doesn’t just rely on reviews—she personally tests and compares products to ensure her readers receive the most reliable recommendations.
